Mike Smith
VP / Director of Paid Search & Performance Marketing
Performance marketing leader with 20+ years driving paid search, paid media, and demand generation for B2B SaaS, e-commerce, franchise, and multi-location brands.
Career highlights
What I do
Full-funnel performance marketing, end to end.
A founder and hands-on leader pairing rigorous analytics with AI-assisted execution, managing roughly $5M in annual media spend across a team of five specialists.
Paid Search & Media
Paid search built to scale.
Twenty-plus years architecting Google Ads and Microsoft Ads programs: campaign structure, bid strategy, audience targeting, and budget pacing that improved client click-through rates 200-400% and lowered cost-per-acquisition.
Demand Gen & Acquisition
Demand that fills the funnel.
Full-funnel customer acquisition and lead generation across B2B SaaS, e-commerce, franchise, and multi-location brands, pairing paid acquisition with conversion optimization to grow qualified pipeline.
Analytics, GA4 & Attribution
Analytics that tie spend to revenue.
GA4, Google Tag Manager, and Looker Studio reporting with attribution and forecasting, translating performance data into clear, executive-ready strategy across a multi-industry portfolio.
AI-Assisted Marketing
AI-assisted marketing at agency scale.
Deploying AI-assisted workflows and automation to scale campaign production, reporting, and content, improving team efficiency and turnaround across the portfolio, reinforced by supporting SEO and organic search.
Education & Certifications
Credentials.
B.S., Global Business Marketing
Claude 101 & Claude Code Certification
Google Ads Search & Analytics (GA4)
Contact
Let’s talk performance.
Open to VP / Director-level paid search and performance marketing roles, and to a conversation about scaling your paid acquisition.
Get in Touch